The Golden Age

The History of DC Comics started when Major Malcolm Wheeler-Nicholson, already well-established in the printing industry, set up National Allied Publications and launched New Fun: The Big Comic Magazine in 1935. This was an oversized tabloid edited by Lloyd Jacquet. It worked well enough to justify the launch of another title, New Comics. Soon, the format changed (from tabloid to a more popular half-tabloid trim size) and the title too, as New Fun became More Fun Comics.

To meet the needs of this new successful venture, Wheeler-Nicholson started working with the printer and distributor Independent News, the company of Harry Donenfeld, who was also interested in investing in this new emerging market.